The website is the face of your business. First impressions matter, and if your site is outdated, buggy, or slow, potential customers will likely move on to a competitor. While it might seem alright upon the launch of the website, things can drastically change after a month or two.
That’s why website maintenance is so important and why it’s built-in to your hosting account here at Digital Alchemy. By regularly updating your content, design, and functionality, you can ensure that your site is always performing at its best. Not only will this help you attract and retain customers, but it will also boost your search engine ranking and help you stay ahead of the competition.
Here are some website maintenance tasks that simply have to be carried out:
Backing up your business site is one of the most important maintenance tasks that you can do. If something goes wrong, you’ll be able to restore your site from a backup and minimize the amount of downtime. There are various different ways to back up your website, but it’s best to find a professional who can assess your website and find the best method that will work for you. If you’re hosting with Digital Alchemy and are on one of our maintenance plans then you’re all set! We run backups of your website every 12 hours and retain copies for 30 days.
If your business has a blog, post new articles on a regular basis. Any website’s content should be fresh and up-to-date. Make it a point to update your website’s static pages when necessary. After all, outdated content can damage your reputation and make your site seem unprofessional. It can also hurt your search engine ranking, as Google favors fresh content.
Make sure that your website’s pages contain engaging visuals. People love to look at pictures and videos, and adding them to your pages can make your website more visually appealing. Consider adding visuals to your blog posts as well, as they can break up the text, make your articles more engaging, and encourage people to share them on social media.
Any website’s loading speed matters. If your pages take too long to load, you’ll lose visitors. Try to test the loading speed of your website’s pages, as it will give you an idea of how fast your pages load on desktop and mobile devices. To get some tips on how to improve your website’s loading speed, it’s best to seek a website maintenance service.
Dead links are links that don’t work. They can be internal links, which link to other pages on your website, or external links, which link to other websites. Dead links and other similar issues are bad for your website because they can frustrate visitors and make your brand look bad.
Browser compatibility is important because it ensures that your website can be viewed on all types of browsers. Different browsers display web pages differently, so it’s important to test your website on all the major browsers to ensure it looks and works the way you want it to.
Analyzing website statistics is important because it can help you understand how people are using your website. This information can be used to improve your website and make it much more user-friendly for future visitors.
These are some of the most important website maintenance tasks that should be performed on your site. By regularly performing these tasks, you can keep your website running smoothly and reduce the risk of issues.
If you need help with digital marketing or want to learn about how to increase your reach, connect with Digital Alchemy. We provide tailored solutions and approaches to make your business grow.
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