Charlotte Lozier Institute is America’s #1 source for science, data, and medical research on the value of human life.
Digital Alchemy began the redesigning process with a comprehensive audit of the current website and conducted a needs assessment. Using the valuable information gathered, we analyzed user behavior and determined ways CLI could utilize a new website design to engage with its target audience and acquire new visitors. Among the most important aspects was the incorporation of advanced search and filtering options. While understanding the depth of contributors and overall material shared on the website, Digital Alchemy took great care in designing a comprehensive back-end, ensuring ease of use for staff.