Phase 2- Organizing & creating content structure

Content Strategy

Content is King. For some of you we’ll be writing or re-writing your content completely. For others we may just be tweaking your content for optimal performance. This is where we’ll be making all adjustments that make your content take root in the heart as well as in the head. We want you to own your message; changing words, phrases, and the tonality of a message can make all the difference in the world.

Behind the Scenes

We work with you to develop your copy and visual content to best represent your brand. This step involves creating site architecture, developing your Information Architecture, and creating a sitemap and content wireframe. In this stage, we also engage in UX and develop the navigation for your new website.

Client Expectations
  • Provide all brand assets including fonts, style guide, logo, and color schemes.
  • Provide all existing copy in edited, proofed, and final form (unless the DA Team is providing copywriting.)
  • Provide photography such as team headshots, hero images, project pictures, etc. (10 stock photos are included in your project cost.)
  • Complete and approve wireframe to move into design.
Team Contacts

Plan your project

Ready to get started? Schedule a time with us to discuss your
goals and learn how we can help you reach them.


We hope you’ve found this guide useful.

Please let us know if you have any additional questions by calling
Mike at 704-608-5783 or emailing